I have had my business up and running now since around January 1st 2008. I am getting a decent amount of traffic on both the site and the blog, but not meeting any sales forecasts I have made. Any suggestions for improvement would be appreciated!
http://www.g-bags.com is the eCommerce site.
http://g-bags.typepad.com/my_weblog/ is the blog!
Peace and Happy reading!
Look to where the market is at: there are 50 million of the hottest buyers you can reach for free via MySpace and YouTube. You need to make a really hot video and use it to have others promote you.
Go to Youttube and search "pancakes." View the vid that has nearly 3 million hits. What’s wrong? –They had NO commercial sponsor!
People have yet to figure out how to make the web pay off: I work with an agency that made a Paris Hilton spoof video and it Carl’s Jr’s asked them to allow be viewed on their site. It got 20 million views and the execs at CJ attributed it to amassing over $25 mil in additional free publicity for them. But the agency got zilch, and is still trying to figure out how to capitalize…
I went to your sites and you can created targeted publicity situations for your product, but you have to be bright about it. Any good PR or marketing person should be able to do this no prob. Also, I’d look into how to get your product carried by chain retailers…