Michael Vorel discusses Related Items Technology by Vastplanet.com on the Yahoo Store e-commerce platform. Related Items shows the visitor other product options to choose from when reviewing the main product or to add onto for incremental sales. For example, you may be looking at a Grooming Lounge Shaving Cream and you see they have a matching Skin Care Cleanser or Toner. This can improve e-commerce conversions and reduce shoppng cart abandonment.
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