E-commerce expert Rob Snell offers three tips to help boost sales in an online store. (1) Make clear recommendations on products, take an editorial position to help customers make choices. (2) Put as much information as possible into product information, knowedge bases, etc. to increase SEO ‘long tail’ traffic and establish yourself as an expert. (3) Ask for a link to your site from anyone you send money to, since it’s hard otherwise to get links to commercial online stores. If possible, get those links to product pages or sectional pages. Rob Snell is the author of Starting a Yahoo! Business for Dummies.
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