As the New Year quickly approaches, it’s time to make some New Years Resolutions for your business. Whether you’re a real estate agent working for yourself or a multi-national corporation looking for a competitive edge, you can benefit from the advice and dedicated service of professional Internet marketing consultants.
It’s easy to get lost deliberating over a proper Internet marketing scheme. By the end of the day, you’re either drooling in front of a computer monitor, wondering how you got there, or you’re shouting in the conference room over Powerpoint slides and hampering on things that won’t really even translate to sales. Viral videos, Social Networking sites, Public Relation Articles, Press Releases, Brand Promotion, Search Engine Optimization, E-Commerce Marketing, Copywriting: Where do you begin?? When you sit down with a team of Internet marketing consultants, they’ll take a look at your business, your current strategy and your goals; then they’ll create a customized marketing plan that yields clear results – not just in search engine placement, but in dollars as well.
According to Matt Cutts, a developer at Google.com, one of your goals for 2009 should be to get on the social media marketing band wagon. In the past, Google algorithms were based on complex assessments of web traffic and value. Today, they’re still complex, mind you, but they’re migrating toward more personalization and results that are custom-tailored to the individual, based on stated preferences and past search history. Professional Internet marketing consultants will help you stay surfing amid changing trends.
Basically, people have a natural distrust of “Corporate America.” They don’t want your sales pitches or your flimsy logic. They want opinions on a third party website from “real Americans” – you know, all the Joe The Plumbers out there who happened to buy and use your camera or shop at your store or book through your travel reservation site. They’re on the edge of their seats wondering, “Which company is rated the best? What are the pros and cons of choosing this retailer? What can I learn here that I can’t learn on the company website?” They’re also concerned about saving a few bucks on gas, as well as save on time, so they’re likely looking local. “Which outlet is most conveniently located to me? Where can I run out, buy what I need and be home within 30 minutes?” Your Internet marketing consultants can help you get that word-of-mouth campaign rolling on third party sites (called “affiliate marketing”) and they can ensure that your company is listed locally, drawing in targeted traffic.
At the end of the day, hiring Internet marketing consultants costs mere pennies on the dollar. Instead of trying to read up and take a crash course on Internet marketing, why not call someone who eats, sleeps and breathes this topic on a daily basis? You could waste hundreds, if not thousands, of dollars in the learning process. “In the challenging economic times ahead, Search engine optimization specialists with extensive experience with large sites and connections to industry help have an obvious advantage. We’re happy to have that working for us.” Says Adam J. Morien of OptiTrex SEO.