Getting a Grasp on Search Engine Optimization

When it comes to search engine optimization and internet or online marketing, you could be a little lost. It would be very easy to just go out and higher SEO consultants to come in and take over your site, and get it search engine ready. However, that is not always the best choice. Sure, these SEO experts are going to do something for you, but a lot of times, the things that they do for your site are things that you can do yourself. That is why you need to seek out the best help. Today we are going to talk about some of the things that these SEO services do to better your site. When you get done reading this, you are going to see that most of the things that they do, you can do yourself. Either way you choose to go, you have to know that SEO makes for good marketing. The quicker you can get your web site noticed by search engines, the better!

First of all, a lot of search engine optimization revolves around proper title tags, meta tags and keyword placement.  Then it must be followed up by a powerful link building campaign. A long time ago, you could just list keywords in your site and get ranked high on web sites. However, now search engines count that against you if you use too many keywords, and in the end, that can hurt your marketing strategy. Thus, you have to come up with ways to work keywords into your website without just listing them in a list. That is why a lot of SEO services come up with keyword rich articles that have keywords worked right into them. The good news for you is that you do not have to hire SEO consultants to make these keyword rich articles for you. It is better to either come up with them yourself or just to hire a freelance writer to do it for you. After all, hiring freelance writers is a lot less expensive than hiring SEO experts for writing content.

Another thing that you want to do is work keywords into the titles and sub titles on your web site. Whenever you search in search engines, you will notice that the titles for the sites usually include the keyword you just searched for . For example, if you are searching for “cat food,” then your results may come up “1. Best Types of Cat Food.” The number one is, of course, the search result, meaning it was the first one that came up. As you can see, the keyword “cat food” was worked right into the title. This is search engine optimization at work. A lot of SEO consultants like to work keywords into titles, but as you can see, that is something that you can do yourself. SEO experts know a lot about marketing, however, that does not mean that you have to use their services. By using common knowledge, you can do your own marketing and save yourself some money.

Lastly, you must create a powerful link building campaign. What I mean by that is you need to find ways to get other sites to link to you. Search the internet or link building tips to learn more about this topic.

Search advertising, PPC and SEO continue to be strong allies in an economy that has been tepid at best. The greatest role of an online marketing strategy is that Phoenix businessmen and women are discovering the real value in online advertising is actual traffic to their ecommerce website.

Joel McLaughlin

6 thoughts on “Getting a Grasp on Search Engine Optimization
  1. How simple is SEO for a computer novice?Does SEO (Search Engine Optimization) get into the technical side of computers or get into concepts that would be too difficult for a complete computer novice to grasp? Are there any websites that offer free basic tutorials to learn it and can you recommend one? Does it require special software or anything?

    Any information would be appreciated.
    Thanks

  2. Hi Stardust,

    Short answer: No, SEO does not require any technical computer knowledge. It does, however, require some marketing understanding and even a little HTML programming knowledge would give you a great ‘edge’.

    Long answer: SEO isn’t something you can learn in say, a week or a month. I’ve done SEO for years and still don’t claim to know it all. It takes constant reading and staying up to date (as with any industry you want to work in).

    Luckily, there are plenty of great websites out there that can help you learn 90% of what you need to know. The other 10% is pure creativity required on your part.

    As you continue to learn the concepts of SEO, you may want to purchase some additional software that will help you, but there really isn’t any that is required to get started.References : SEO: http://www.seobook.com
    SEO: http://www.whereismybusiness.com
    Top 25 SEO blogs: http://www.dailyblogtips.com/top-25-seo-blogs/

    Digital Point SEO forum: http://forums.digitalpoint.com/forumdisplay.php?f=12

    Advanced Web Ranking: http://www.advancedwebranking.com/
    SEO Toolbar (free): http://tools.seobook.com/seo-toolbar/

    My website: http://www.willhanke.com (SEO tips and ideas)

  3. SEO does not require technical computer skills. Then again, this does not mean it is easy. It requires a lot of knowledge, which will only come from years of reading and reading. There are plenty of websites and forums to help you out. Do a Google search and join some…Ask any questions you have from the pros there!References : http://www.seofocused.com/

  4. Getting a basic understanding of SEO isn’t that difficult. The title and description are very important issues when it come to SEO to deal with. After you have that down, you need to focus on page content, keywords, keyword phrases, anchored text, alt tags and then making sure that your web page code validates.

    SEO takes lots of time and patience. Good results sometimes takes weeks or even months. While the information above pertains to on page SEO, there are many things which you can do for off page factors as well.
    Building good backlinks, participating in forums and social networks, submitting to established article directories and general directories will help with the SEO process.

    There are whitehat and blackhat techniques. Whitehat are approved by the search engines, while blackhat techniques can get your web site banned from the search engines.
    If you want to build your website on a good foundation for the long haul, then I suggest take the whitehat road. I don’t suggest that you follow anything which is blackhat, if you have a website that you value.

    The Madmouse Blog at http://www.madmouseblog.com/ has many articles about SEO, blogger tips for better ethical blogging. I encourage you to visit and learn more about SEO and website promotion.References : http://www.madmouseblog.com/

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