Principles of Viral Marketing

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.

How Hotmail Did It

Hotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes Get your private, free email at Hotmail.

Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on.

This is why viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.

Elements of Viral Marketing

Dr. Ralph Wilson, an ecommerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word free, it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but free will give much faster results.

Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.

If you find yourself confused by what you have read to this point, do not despair. Everything should be crystal clear by the time you finish.

2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing.

Also, it is better that the message be short for easy copying and transmission. Simple and short but straight to the point is best, just like Hotmails advertisement at the bottom of each email sent out.

3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time.

This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.

4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.

6. Take advantage of other resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page.

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

The day will come when you can use something you read about here to have a beneficial impact. Then you will be glad you took the time to learn more about viral.

Gary Shaw
http://www.articlesbase.com/viral-marketing-articles/principles-of-viral-marketing-55147.html

Developing E-business Foor Small Businesses in Africa

Developing E-Business For Small Businesses In Africa

By: Godwin C. Nwaogwugwu

(E-Business Consultant)

(http://www.imoonline.org/gcforum.htm)

Published March 7, 2007

In simple terms, E-business (doing business on the Internet) can enable small scale businesses in emerging markets gain greater bargaining power in the global economic exchange despite their limited capital, and mobility. The world economy is moving online. Today people are meeting online and eventually getting married, people who do not have the capital to establish physical stores are getting rich maintaining only online shops, small musicians who find it difficult getting producers are uploading their tracks on ‘Napster’ (http://www.napster.com/choose/index.html) to be downloaded by millions of people around the world, even politicians are using video-sharing tools like ‘Youtube’ (http://www.youtube.com/) to reach potential voters, etc. Therefore, the action or inaction of African businesses to take advantage of e-business will determine how much they grow in the coming years.

E-readiness Ranking

Every year Economist come up with a table of e-readiness ranking from a selected number of countries. It is not surprising that African countries often rank lowest in most e-readiness reports. That is not very promising considering that most investors today will be interested not only on the investment climate and infrastructure in a country but also on e-readiness indices such as national connectivity, e-leadership, information security, human capital, and e-business climate.

Interpreting E-readiness Indices

There are many indices used to measure e-readiness. The most common ones are:

• Connectivity: Addresses the ability to exchange information, goods and services with the rest of the world.

• E-leadership: Addresses the commitment of a national government to partner with industry leaders to create conditions favorable to electronic transactions.

• Information security: Addresses issues concerning the protection of personal data, intellectual property, and effective privacy laws.

• Human Capital: Emphasis on developing competent manpower including IT managers who can manage complex technology tasks, policy analysts who can make informed inputs on government policies and regulations that are capable of stifling technology growth; local content creators who can either customize or adapt global technologies to the specific business needs in the country, software and hardware engineers.

Beyond the indices, e-business also requires a larger population of end-users or consumers who don’t have to understand how the technology works, but can use the technology.

How Small Businesses In Africa Can Benefit From E-business:

Individual Action:

Even in challenging environments such as Africa, small businesses can still benefit from e-business. Simple information websites with product and contact information, as a first step can open new doors for small businesses locally and internationally. Hospitality industries stand to gain more exposure and market through e-business. Tourists and people in the Diaspora are excellent target customers for hotel and tourism information for online reservations.

Group Action:

Business associations, Chambers Of Commerce, Cooperative societies, and NGOs in Africa can bridge the economy of scale on the technology required for e-business by setting up online malls showcasing a pool of their members’ sites, products and services. Through the online mall people in the Diaspora may order local goods for friends or family. These associations can also help to guarantee the quality of products advertised on the site, as well as the credibility of its members to ensure fraudulent people do not seize the opportunity. Only certified members and certified products will make it on the site. ‘Ghana Mall’, for instance, sells goods made by Ghanaian artisans internationally. It also rakes in some $500 million a year in goods and cash that are sent to the country from abroad. Funds to develop such malls can be sort as grants from multilateral agencies as the World Bank Group’s Small and Medium Enterprise Department (http://www.ifc.org/sme)

Payment:

No doubt, credit card acceptance is the heart of e-commerce, but technological hindrances and doing business in local currency can drive up transaction costs. There are rules and protocols to gain access to international card association systems, which currently do not favor African countries. The amounts of online transactions originating from most African countries hardly meet the rules required by the international card associations. So there must be a way around it. Therefore, banks in Africa need to establish special ‘Merchant Accounts’ for small businesses to enable them accept secured payments in foreign currencies processed in the same way as credit cards. Online payments will still have to go through SWIFT, encryptions, or other secured sites, as PayPal to ensure adequate security.

Shipping:

Most national and international courier services are currently equipped to handle shipping to any location in the world. Business organizations can enter into partnership agreements with these postal and shipping agencies to either enjoy special shipping rates or develop more efficient shipping methods that can guarantee delivery. In addition, the Customs department should make available list of prohibited items, duties and fees to the business organizations. One workable model is to post their personnel at the post offices to facilitate the inspection of goods.

Government’s Role

As a private-sector crusader, I dislike prescribing any solution that will depend on governments. But E-commerce requires vendor credibility. Apart from technology, the greatest impediment African businesses face in embracing e-business is fraud. This is where the governments should play important role. Law-makers should strengthen existing laws to stem out corruption in their countries. People who thrive on advance fee fraud should be put out of business. It is possible! Anything that works through technology can be stopped through technology. It’s simply a digital war amongst programmers (it’s like the virus and anti-virus battle among programmers). Moreover, the world wants to see trials, prosecutions and convictions to believe that African countries are serious in their war against corruption.

How This Will Work

For this to work it must exist as one bundle. A customer does not want to be bothered by the backend technology and how it works. They want an easy-to-use, time-saving, front-end screen. As for now, cross-continental partnerships will play a major role in helping businesses in Africa cross the e-commerce threshold, as African businesses will still need international partnerships to help complete orders. PeopLink (http://www.peoplink.org/EN/) offers such a partnership. They have developed free, downloadable tools to help small businesses build virtual product catalogs, which they then upload to a searchable catalog on their database, thereby offering small businesses the opportunity to benefit from collective marketing power.

One Stop Tech Support Centers:

Technology investors should also consider going into one-stop tech support centers. For instance, in Ghana BusyInternet (http://www.busyinternet.com/) is such a one-stop IT center with a cyber café, call booths, video conferencing services, document services, web hosting, space rental and other tech support for e-businesses.

Exploring E-business will help small businesses in Africa increase their market share in the global marketplace? There should be a concerted effort to make this happen. The World Bank developed a collection of free tools called ‘SMEToolkit’ to help small business develop such potentials. This can be found at: http://www.smetoolkit.org/

You can read more articles by this writer at:

http://www.imoonline.org

http://www.exposureworld.net

Godwin C. Nwaogwugwu
http://www.articlesbase.com/ecommerce-articles/developing-ebusiness-foor-small-businesses-in-africa-113986.html

How to Market on the Internet-a Quick-start Approach

Knowing how to market on the Internet in this day and age can prove to be vital to both an online or brick and mortar business. Effective Internet marketing requires an all-inclusive plan that synergizes your company’s business model and sales goals with both its website function and appearance, while focusing on its target market through a proper choice of media and design. Some of the pertinent components of Internet marketing typically include having a website that consists of text, images, and possibly even an audio/video element that is used to inform existing and potential customers of the features and benefits of the company’s products and/or services. And as a side note, remember that once you’ve attained a good quality plan, having a successful Internet campaign can definitely improve your website search engine ranking, which is seemingly the one thing that nearly all online businesses strive for in today’s e-commerce world. So, if you are considering diving into the sea of Internet marketing but do not have specific experience in this type of marketing, it may definitely be worthwhile to consider hiring a consultant to assist you in your advertising undertaking.

Marketing on the Web links together the creative and methodological aspects of the Internet, including site design, development, promotion, and sales. The Internet has brought many exclusive benefits to marketing, one of which is lower costs for the dissemination of information and media to a worldwide audience. An added plus is that the targeted consumer is typically browsing the Internet alone, so the marketing messages can reach him or her personally. Therefore, it is highly recommended that Internet marketing be made a part of your business plan and marketing strategy.

Please keep in mind while utilizing some of the steps in this quick guide to learning how to market on the Internet, that Internet marketing requires customers to use newer technologies rather than traditional media. Some of your potential customers, depending on their computer capabilities, may or may not be ready for your stellar website that’s chock full of short videos and great graphics; while others may be chomping at the bit for something exactly like what you have to offer. Internet marketing is now giving standard radio marketing a run for its money in terms of market share. Web marketing experts agree that anyone who is interested in doing business on the Internet should definitely take time to learn about what it is they are getting into. The decision to use Internet marketing as part of a company’s overall marketing approach is wholly up to the company of course, but as a general rule, marketing via the web is becoming an increasingly important part of nearly every company’s marketing scheme. techniques.

elisee

How to Market on the Internet-a Quick-start Approach

Knowing how to market on the Internet in this day and age can prove to be vital to both an online or brick and mortar business. Effective Internet marketing requires an all-inclusive plan that synergizes your company’s business model and sales goals with both its website function and appearance, while focusing on its target market through a proper choice of media and design. Some of the pertinent components of Internet marketing typically include having a website that consists of text, images, and possibly even an audio/video element that is used to inform existing and potential customers of the features and benefits of the company’s products and/or services. And as a side note, remember that once you’ve attained a good quality plan, having a successful Internet campaign can definitely improve your website search engine ranking, which is seemingly the one thing that nearly all online businesses strive for in today’s e-commerce world. So, if you are considering diving into the sea of Internet marketing but do not have specific experience in this type of marketing, it may definitely be worthwhile to consider hiring a consultant to assist you in your advertising undertaking.

Marketing on the Web links together the creative and methodological aspects of the Internet, including site design, development, promotion, and sales. The Internet has brought many exclusive benefits to marketing, one of which is lower costs for the dissemination of information and media to a worldwide audience. An added plus is that the targeted consumer is typically browsing the Internet alone, so the marketing messages can reach him or her personally. Therefore, it is highly recommended that Internet marketing be made a part of your business plan and marketing strategy.

Please keep in mind while utilizing some of the steps in this quick guide to learning how to market on the Internet, that Internet marketing requires customers to use newer technologies rather than traditional media. Some of your potential customers, depending on their computer capabilities, may or may not be ready for your stellar website that’s chock full of short videos and great graphics; while others may be chomping at the bit for something exactly like what you have to offer. Internet marketing is now giving standard radio marketing a run for its money in terms of market share. Web marketing experts agree that anyone who is interested in doing business on the Internet should definitely take time to learn about what it is they are getting into. The decision to use Internet marketing as part of a company’s overall marketing approach is wholly up to the company of course, but as a general rule, marketing via the web is becoming an increasingly important part of nearly every company’s marketing scheme. techniques.

elisee

Great Plains Dynamics Gp Customization Notes

Microsoft Dynamics GP ERP and MRP application is successor of former Great Plains Dynamics and eEnterprise.  Great Plains Software Dynamics accounting application was introduced in earlier 1990th as the future replacement for Great Plains Accounting for DOS and Windows.  GPA as well as earlier Dynamics was available on competitive OS platforms: Windows and Mac.  At this time, fall of 2008, it is probably impractical to talk about Great Plains Accounting customizations, as if you are still on GPA, you are probably not looking for business expansion, or if you have such plans, then you should consider migration to Great Plains Dynamics GP.  In this small publication we will concentrate on Great Plains programming and modification options, especially on large and midsize software development projects:

1.       GP technical consultants and Dex programmers consolidation and specialization.  If all you need is field consultant, then you should expect broader expertise from this folk, however it is probably not realistic to expect him to play all the instruments and do deep Great Plains integrations and add-ons.  All you expect from this guy is to help you with data fixing and add-on specking out to be transferred to Great Plains Software Development Factory

2.       Great Plains Customization options.  Traditionally most if not all of the add-ons were programmed in Great Plains Dexterity, however since the introduction of GP version 9.0 and especially 10.0 some of the programming project, especially in eCommerce scenarios could be written in eConnect.  eConnect is tightly related to Great Plains architecture and it doesn’t post Great Plains batches for example as the architecture restriction.  To understand GP Dex architecture principles you should read fundamental Dexterity and GPS Dynamics whitepapers.  As a work around to enable posting Sales Order Processing and virtually all the batches in Dynamics GP – you should deploy Alba Spectrum Posting Server

3.       Great Plains Customization lifecycle.  Each ERP application should accommodate itself to Operating System and computer hardware renovations.  In modern time, it is probably fare to way that every two years your Accounting application should be upgraded to the new version, where in our opinion you should skip every second new version, where new versions are coming typically every calendar year.  Please, understand here, that Great Plains Dexterity customization was written uniquely and specially for your business and its upgrade should be considered seriously

4.       Direct SQL scripting.  We discourage you from taking this route, as you will begin inevitable experiments with business compliance and likely its violations

Andrew Karasev

A Review of Nitro Marketing by Matt Gill

Nitro Marketing is a company geared toward affiliate marketers looking for ways to increase their profit margin. This company offers the services and tools that are made by Internet marketers for Internet marketers. They add the “Nitro Marketing” edge to make your business boom.

The two guys behind Nitro Marketing have a lot of Internet marketing experience behind them. Together, these two are an unbeatable team that will sweep the Internet marketing sector by storm.

Matt Gill has the uncanny ability to think outside the big box and forecast trends that are up and coming. Matt can recognize opportunities in the market, then maximize those results. This is an ability few people actually have.

Before Matt came to Nitro Marketing, he was the E-Commerce program manager at Allegiance Telecom. Matt was very instrumental in developing their suite of Internet services. Domain registration, Internet connectivity and web hosting were his forte.

Matt is not only an accomplished network marketer, consultant and business owner, he has a great marketing mind and possesses a great understanding of administrative and the technical aspects of conducting successful business on the Internet.

Kevin Wilke has had a successful marketing career on the Internet since 1996. Kevin is the master at maximizing profits and revenue for websites, then putting them all on autopilot. Kevin knows how to work less and make more profits.

Several of the top affiliate programs online, respect Kevin as one of their most profitable affiliates. Kevin is the founder of PureNetProfits, the first performance based marketing companies on the Internet.

Nitro marketing will tap you into what is hot right now on the Internet. They will provide you with the tools and knowledge that will boost your profits and be successful.

Get connected with Nitro’s “What Works NOW – Nitro Knowledge” newsletter. They will give you updates with all of the inside scoop of what other big time Internet marketers are using. All of their closely guarded secrets of Internet marketing tactics will be revealed. If you wish to find out what none of the big guys are telling you, it will be in the Nitro Marketing newsletter.

Nitro Marketing wants to offer all affiliate marketers the opportunity to join there affiliate program. “The Insiders Club of Product Launch Partner” is now open.

What makes their affiliate program different than all of the other programs out there is Lifetime Customers, residual monthly commissions, large commissions and a tested, finely tuned marketing system that operates 24/7.

But that’s not all! Nitro Marketing also offers over 50 different services and products to pick and chose from, so you can market any of these from your site. With free sign up, real-time reporting and tracking, free support, the monthly newsletter and much more. You don’t even need your own website to join!

When you do join this affiliate program, you are set up automatically to promote any of Nitro’s products and sent full training instructions with their support.

Brian Garvin

"AdSense is Stupid When…"

“AdSense is Stupid When…”

There are times Google’s heralded ad affiliate program isn’t in
your long term business interest. Oh no I said it!

AdSense isn’t the unstoppable revenue engine for every
eBusiness. Before I am taken out and flogged by the eCommerce
pundits — please let me explain what I mean in my defense.

I make revenues from AdSense at a very high click-through rate.
I experience high click-through rates with AdSense without
resorting to questionable tactics like tricking site users with
photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from
AdSense to fund aspects of his business like advertising
seminars — and outsourcing to his virtual assistants. Yes,
AdSense is a legitimate and significant revenue source. However
evaluate AdSense with some type of balance.

By now you may have heard about people like Joel Comm’s six
figure income with AdSense, or Jason Calacanis of Weblogs being
on his way to generating 1 million dollars in AdSense revenue.
Google’s Ad revenue sharing affiliate program for publishers
certainly seems to be an eSales Nirvana for many webmasters.

But there are obvious and not so obvious times not to use
AdSense ads on your sites. Let’s list – examine – and explain
them below.

~~~~> 1. On Sales or Mini-sites

This is a no-brainer. If you are trying to sell a particular
product that is important to your bottomline, you don’t want
AdSense ads distracting your customers from either joining your
email list, or hindering your site’s online sales process.

However I do see hybrid sites that are mini-sites or full scale
eCommerce sites, with AdSense at the bottom of their pages. This
might not be so bad since only 1% – 15% of your site visitors
will either buy from you or fill out a form.

The thinking with this approach is you might as well make money
from disinterested parties using up your server’s bandwidth.

~~~~~> 2. SEO Business Sites

If your livelihood depends on search engine optimization or
marketing for a living you might want to think twice about
displaying AdSense Ads on your site. I can tell you this from
personal experience. I once was on top of MSN for search engine
marketing in my local area. I concentrated on my local area
because I found people felt more comfortable hiring an eCommerce
consultant locally.

One day my site fails totally out of the MSN index. After
intense study I noticed that I obviously had a filter on my site
from MSN.

I analyzed all the top ranking sites in MSN and noticed the only
difference between me and the other top ranking sites was I had
Google AdSense ads on my site. Someone at MSN felt that my
AdSense ads, and perhaps to a less extent, my book on SEO, was
getting a free ride in the MSN search engine database.

In fact I noticed that there were no sites with AdSense ads for
at least the first 3 pages. Plus the sites with AdSense were
only using 1 ad unit at the bottom of the home page (there were
very few of them in the top 5 pages).

I knew it was strange to not have AdSense ads on the top
Internet marketing sites. This prompted me to scan other
industries where I noticed the same trend.

Many of the leading SEO gurus have sites that have been banned
from the top listings by the search engines. It seems the more
visible you become, the more of a target your sites are to the
search engine auditors.

Some of my sites are still on the top of MSN with AdSense ads
but that doesn’t mean they won’t also be targets in the future.

Let’s face the facts. MSN and Yahoo! have competing ad networks
to Google’s, and this competitive situation is rife for a
potential backlash against SEO sites with AdSense ads.

Many SEOs will point to exceptions to this position. However you
have been warned!

Think about it, how long will MSN and Yahoo! sit back and watch
SEO driven websites use their search indexes to fund Google? Did
you know SEO in MSN and Yahoo(!) — is much easier to obtain.

Therefore optimized sites are creating an ad sales wealth
transfer from MSN and Yahoo into the pockets of Google! It won’t
be long before Yahoo! and MSN begin to devalue ranking on
AdSense sites in their databases — if not outright ban them.

If you are in the search engine business stay search engine
neutral, or create multiple sites for different search engines.

~~~~~> 3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a
business solely on AdSense revenue — think again my friend. Why
build a business solely on the largess of Google?

I don’t know if your realize it or not, but the sites making the
real big AdSense money usually have a following that doesn’t
depend on the search engines. Internet mavens like Chris Pirillo
or Joel Comm have been on the Internet a while and have
followings for their websites. Therefore they can consistently
make six figures with AdSense.

These content powerhouses are an asset to Google and not the
other way around. But do you think Google is going to sit back
and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the
top ranking sites are news sites, .gov sites, or .org sites
these days. The only exception is in industries where these
sites don’t really exist like eCommerce industries (clothing,
shopping, etc.).

No doubt in most industries you will notice a conspicuous
scarity of AdSense sites in the top rankings. In other words
don’t bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn’t in the
future for the average eBusiness. Think of Google AdSense as
supplemental income. Building a business solely on AdSense
revenue isn’t just silly — it’s just plain stupid

Kamau Austin
http://www.articlesbase.com/seo-articles/quotadsense-is-stupid-whenquot-2340.html

How to Open Us Bank Account for Malaysian

E-Commerce is the largest marketplace in the world. E-Commerce serve user all over the world in 24 hours a day, 7 days a week, 365 days a year. People can surf the web anytime and anywhere they want through the web. Certain item, they can get it instantly. And certain item, they can buy it online and wait until they receive the item.

As one of the Malaysian, i am interested in a lot of offer in the web. But most of them only offered for U.S citizen. Such as eBay. But, i discover the way on how to participate the offer even i am not U.S citizen. I open an account with paypal and follow the process to become verified. I discover the problem when paypal only offered U.S bank to be verified in PayPal. I search the information in google on how to open U.S Bank for Malaysian, but i found the information is not much. So that i done my research and believe that i can be verified as long as i know the right way. I spent 2 month to do the process and finally i am verified and i start buying online at U.S site such as eBay, Amazon and a lot more using my PayPal account and US Bank Debit Card.

At the beginning, i only buy online without selling anything. After 2 month buying and experiencing buying online, i learn on how to be a good seller from the seller i bought e-books, watches and etc. They always giving the right information and shipping service to the customer.

I start selling online such as watches, wallet, information and a lot more using my PayPal account and most of the service that i love is online consultant. I become a online seller from the experience i have while online the web almost everyday.

From this experience, i know the way on how to open U.S Bank account for Malaysian. Malaysian can sell online buy using a lot of merchant account offered in the web. But PayPal also offered a service accept credit card payment and in the same time it’s been used by 88% US citizen to buy online. The benefit having this account is more because PayPal user only pay to another verified PayPal account. So that, PayPal is the best merchant service and also the best payment method that also offer insurance for buyer and seller.

The important part having PayPal verified is, only verified user can withdraw their money. For Malaysian who wanted to learn the way opening U.S Bank account and be verified in PayPal, i am offering the online consultation using Yahoo Messenger. So that, they dont have to read a lot of e-books that offer the method and finally they don’t understand what they have to do and forgot what they have to do to be verified in PayPal.

Have A Nice Day,

IRWAN IDRIS

http://www.irwanis.com

IRWAN IDRIS
http://www.articlesbase.com/online-business-articles/how-to-open-us-bank-account-for-malaysian-121952.html

Great Plains Dynamics Gp Consultant Chicago Newsflash: Working With Comments

Microsoft Dynamics GP Great Plains ERP was designed in earlier 1990thwith new Shell Great Plains Dexterity.  Dex was in turn programmed in C++ to resolve operating system and Database platform dependency.  However C programming language was in time and probably now, especially when you are trying to use platform independent functions – not perfect in working with new Windows drivers: PDF printing, pictures formats, working with Unicode and International ASCII collations, web publishing, etc.  In this small publication we would like to review long text attachments, which you can do in Dynamics GP – comments:

1.       OLE and Pictures.  Great Plains was initially supporting and currently supports these technologies, however OLE compliant applications and pictures are stored in the files, and not in SQL database

2.       Text attachments or Notes.  Comments are stored in MS SQL Server company database.  Dynamics GP supports only four lines of notes, plus you should be aware that they are stored in the following table: SY04200 – comment master.  Here you can assign comment id to each specific comment.  However when you are attaching comment to, let’s say, SOP invoice line – you are copying its contents to the comment instantiation table – SOP10202 in our example.  However on this instantiation level GP actually splits comments text into four comment lines: COMMENT_1, 2, 3 and 4 – system makes a judgment and decides if the line should be split

3.       Updating comments on the existing documents.  If you have a need to update comment on Sales Invoice line level you will have to produce the algorithm from SY04200 comment master table, where you will be splitting comment text field into four comment lines.  These four comment lines will be used by GP workstation to print popular reports, such as SOP Invoice Blank form

4.       eConnect eCommerce programming.  Here you have encrypted stored procedures, which you can call from MS Visual Studio C# or VB .Net project, however comment restrictions apply and you still have to deal with four comment lines.  If you decide to introduce customization, then you can potentially break trough

Andrew Karasev

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything they can to ensure that their SEO firm doesn’t provide lousy service. Here are 10 tips to keep in mind:

1. Be realistic.

Don’t waste your time or the SEO firm’s expertise by arguing about broad search terms. Don’t say you want to be in the Top 10 for “e-commerce.” The SEO firm should ask: “E-commerce and what else? E-commerce consultants? Please be specific.”

2. Think long-term.

If you can’t help yourself and you want broad search terms, such as “toys,” think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren’t site design, programming and link popularity flaws.

3. Be open with log files.

Don’t shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can’t provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?

4. Change text.

If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won’t hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.

5. Don’t sit on recommendations.

You may end up discouraging the SEO firm you’re paying if you hire them and then fail to review their suggestions.

6. Reply to e-mails, voicemails and other communications.

If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it’s a good idea to be available for strategic conference calls.

7. Stick to the program.

Don’t ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can’t handle PPC on your own, pay the experts.

8. Keep statistics in perspective.

With many search terms and engines, it’s always going to be possible for some keywords not to rank. Don’t get hung up on what search terms didn’t pop in the Top 30. Focus on your traffic growth and conversions.

9. Know your limits.

SEO firms appreciate informed clients – to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don’t hire an SEO expert and then tell them you’re an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don’t blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.

10. Take your company name out of title tags.

Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it’s short and useful from a title tag proximity and density standpoint.

Sortins Technologies