SEO News for the Website Ceo: Optimize or be Crushed

Search engine optimization and website marketing are mainstream. The leaders and the followers have optimized their websites. Only the late adopters are left. If you don’t promote your website through search engine optimization soon – you’ll be crushed by the competition. Websites without search engine optimization will quickly die. SEO is mainstream marketing. It is no longer an afterthought. If you are a late adopter and haven’t optimized your website for search engine results or search engine marketing, your competition will quickly surpass you in Internet search engine results. This will lead to the demise of your website. Even if your product is primarily bricks and mortar – your competition will be gaining a Herculean advantage. The Internet online audience is over 70% of the population. This audience takes advantage of Internet marketing strategies. According to Stores magazine, 90% of shoppers research a product on the Internet before buying – either on a regular basis (43.3%) or occasionally (47.3%). Only 9.5% never use the Internet for comparison-shopping. eMarketer reported in January 2008 that 88% of online users are driven to a website because of search engine results. (Study by Deloitte Development and Harrison Group “The State of the Media Democracy Second Edition.”) Google gets an estimated 350 million searches per day. Yes, per day. (That’s what everyone does all day!) Yahoo “only” gets around 300 million. (Online Media, Marketing & Advertising May 2008.) If your website is not optimized, you will be crushed by the competition. The early adopters and the leaders are now focusing on mobile marketing – which is still in its infancy. Mobile marketing requires the search engine optimization techniques that are being used today in web site promotion. Google is well into their research on search engine optimization for mobile marketing. If you don’t apply meaningful search engine optimization techniques to your website now, you will be far behind the next generation of website promotion – if you exist at all. Web site optimization is paying off. Ecommerce sales growth has been around 25% whereas overall retail sales growth has been a slow 6%. Logically following, Internet advertising is growing by 15%, whereas television advertising is only growing by 5%. (Magazine and radio advertising growth is 4% and 2% respectively.) The average person spends almost the same amount of time online as they do watching television – 8 to 20 hours a week – and only one to three hours a week are dedicated to reading the newspaper. Search engine optimization, web site optimization, and search engine marketing go hand in hand. A well-planned Internet marketing strategy will include both. However, the fact that the majority of internet users will choose a website from a natural search engine result – as opposed to the paid advertisements that are typically aligned on the right – is evidence that search engine optimization is the dominating factor for website success. Case studies that demonstrate the effectiveness of search engine optimization over several business metrics abound. The returns on SEO investment are unique to each website, but can be seen in increased web site visitors, in responses to Internet marketing campaigns, customer loyalty, and even brand recognition. Evaluating your website’s promotional mix will demonstrate the cost-effectiveness of search engine optimization. Promotional budgets are wisely being reconstructed to earmark funds for this necessary expenditure in today’s Internet dominated world. Web site visitors are search engine savvy. Broad search terms (horizontal) are giving way to more specific search terms (vertical), and search engines are restructuring to follow these trends. Implementing a search engine optimization plan for your website is necessary for any website marketing strategy. Search Engine Optimization (SEO) is no longer new – it is NOW. Your competitors know this and have adopted this website marketing strategy. If your website promotions don’t include web site optimization, the internet marketing skills of your competitors will put them at the top of the search engine results page instead of you, and you will be buried by their followers. Website marketing REQUIRES search engine optimization. If you’re not optimized now – your competitors will have you crushed. It’s not too late to dig yourself out of your grave.

Lina Smith

If you give away product do you deduct it's retail or it's wholesale value?

If I open a bake shop and give away product to attract customers do I deduct it’s wholesale value or it’s retail value? I mean I would just be losing out on the wholesale cost, but for taxes or projections do I also factor in the lost revenue that I would make from it’s retail value?

One is the real cost to put them out there, the other is lost income, so do I list the lost income?

I’m asking from a perspective of doing taxes, as well as for how it would apply to doing business plan projections.

Thanks in advance for your time.

My initial answer wasn’t clear. I wanted to change it so it makes more sense. First I will assume that you are in the US.

All the items you buy for your business are expenses. Ingredients included. If you were to give away your product you would not need to deduct anything for taxes as your initial purchase of the ingredients counts as loss.

You will still want to keep track of all your expenses and profits on a balance sheet, but you will not be able to take a second deduction from the product you give away.

Everyone does a balance sheet differently. Just make sure it’s clear enough for you, your accountant and your bank to understand.

I would suggest having an internal report showing sales vs giveaways to see if your marketing campaign is effective, but that would really only be for your benefit. To know where the money is going.

Hope that helps!

Search Tips – Hard To Find Parts For Low Voltage Life Safety Systems

Anyone who has tried to locate a part for a low voltage life safety knows it’s true: It’s nearly impossible to try to find parts to repair life safety systems that are no longer being manufactured. (Life safety systems include fire alarm, nurse call, patient tracking and infant security systems.) The essence of the problem is a combination of the facts that: 1) such systems typically last for 10 – 15 years and 2) the manufacturers of such systems tend to change product lines and/or configurations every 3 – 5 years. As such, for example, a fire alarm system installed in a building in 2006 will function properly until at least 2016, but the company that manufactured the system may stop producing parts for it in 2010. (As an aside, even the 10 year old systems would likely function longer, but improvements in technology may mean that the existing system no longer operates efficiently, or may not have certain features or functionality that have become commonplace in the interim and, therefore, its owners may deem replacement a necessity.)

Companies that have these life safety systems installed and find themselves with a system that has a faulty part for which replacement parts are no longer manufactured are faced with a troubling and potentially costly dilemma: they either have to find an alternate source for the parts OR they have to find a way to make the system function in an acceptable manner without the faulty part in place OR they have to purchase and install an entirely new system. Depending on the size and complexity of the system, such companies can find themselves in a situation in which they need to find a $100 part or be faced with a system replacement with costs upwards of $200,000. Further exacerbating the problem is the fact that the very nature of these systems require a quick resolution or else, literally, lives could be at stake.

A temporary solution that some companies employ is to purchase a stockpile of spare parts when they initially install the system. The problems with this strategy are: 1) it is only a temporary fix, because the company will eventually run through its stock of spares, 2) due to the relatively high cost of the initial system and due to the fact that these systems do not provide any income to their owners, the cost justification of spare parts purchases at the time of installation is often not there, 3) the manufacturer’s warranty will expire while the spare parts are in stock and 4) the company would be guessing at which parts may fail at some point in the future, so it would not be guaranteed that its spares on hand would be the correct ones in the event of a parts failure down the road. Due to these problems, this strategy is generally ineffective.

Some of the companies that install life safety systems have recognized that this problem exists and have attempted to fill the void by maintaining a pool of spare parts. This solution works well for customers who are fortunate enough to be acquainted with these installation companies. For the vast majority of the companies who have life safety systems installed, but do not know these installers with the spare parts pools, this solution might as well be nonexistent.

Fortunately, the growing acceptance of business-to-business ecommerce has created a mechanism to address this problem. This mechanism would enable a company to become a clearinghouse for hard to find parts for low voltage systems. It facilitates both an efficient supply chain workflow and an effective product delivery system. PrimaryParts.com has taken the steps necessary to cultivate relationships with suppliers and end users to create a network of companies that maintain these hard to find parts and are willing to supply them to those who need them. PrimaryParts.com has also created a website that enables companies who are seeking such parts to easily search for the parts by a wide variety of features and to verify that they have found their part by viewing a photo of the part.

The Internet to the rescue! Fortunately the growing acceptance of business-to-business ecommerce has created an excellent mechanism to address the original problem and the shortcomings of the other solutions. Companies have risen to become clearinghouses to both buy and sell hard to find parts. These companies have cultivated relationships with both the end users and the suppliers to facilitate the exchange.

So search out websites such as primaryparts.com, to fill your legacy parts needs. You needn’t scrap an otherwise effective system for lack of a part!

If you need help with a hard to find part, email me at mwong@primaryparts.com or visit us at PrimaryParts.com and I’ll put our team to work on it. We handle new and legacy parts for fire alarm, nurse call, access control, and CCTV systems.

Mike Wong
http://www.articlesbase.com/advertising-articles/search-tips-hard-to-find-parts-for-low-voltage-life-safety-systems-76716.html

Does Homeopathic Medicine Work?

Have you ever heard of homeopathy? You probably have, but have no idea what it really is. Homeopathy is a system of medicine that treats an illness or condition with highly diluted concentrations of natural ingredients that mimic the symptoms of the condition being treated. It seems like an odd premise, but in spite of the unusual mechanism behind it, it is a very effective method for treating disease.

How do you cure someone of an illness by giving that person a tiny concentration of something that actually causes the illness? According to proponents of the science, homeopathy not only works, but works better than conventional medicine. They say that somewhere along the line the pharmaceutical industry got involved in medicine, at which point natural remedies were abandoned in favor of chemical formulations.

If you browse through your local pharmacy, you will notice that there are actually quite a few products in the Cold & Flu aisle that are homeopathic. The easiest way to to find out if a product you are interested in is homeopathic is to read the label on the back and take a look at the ingredients. In homeopathy, all of the ingredients are diluted, so each ingredient in a homeopathic product has the letter X or C after it.

So, if one of the ingredients is Zinc 20X, that means the product contains Zinc that has been diluted 20 times. One of the most popular cold medicines on the market, Zicam, is actually a homeopathic remedy that consists of nothing more than homeopathic zinc in a nasal gel. Most people that use Zicam do not even realize that it is a homeopathic product.

There are homeopathic remedies available for almost any condition you can think of. Cold, flu, allergy, even bedwetting; there is a homeopathic remedy available for almost every condition. Homeopathy is universally recognized as being safe because the ingredients are always natural substances diluted many times over.

The big drug companies claim that any relief felt from the application of a homeopathic medicine can be attributed to the placebo effect. And, because the FDA does not require homeopathic products to undergo a clinical trial before being sold to the public, the detractors feel that homeopathy is junk science. So, is homeopathy a bunch of hodgepodge, or does it really work?

In my opinion, it works. There have been several clinical trials done over the years to test the efficacy of homeopathic products. Liddell Laboratories makes a product called Vital HGH which contains homeopathic HGH. Vital HGH is designed to treat the symptoms of aging and/or a rundown condition. In a small clinical trial performed years ago, a group of test subjects who were deficient in human growth hormone, ranging in age from 45 years and up, were given the Vital HGH formulation.

The results speak for themselves. During the five month clinical trial, the levels of HGH in the blood increased in every test subject, and more than doubled the average level of HGH. I personally have used homeopathic remedies to treat my allergies, and not only do they work, but they seem to prevent the symptoms from returning for an extended period of time.

The main reason why big drug manufacturers try to downplay the effectiveness of homeopathic medicines is so they will not have to make them. Most homeopathic products are incredibly cheap to manufacture and the profit margins are extremely small. A prescribed conventional medicine costs a lot more.

If the public began demanding natural, homeopathic remedies for their ailments, drug companies would have to make these kinds of products to stay in business, and then their revenues would tumble and their profits would shrink.

Imagine if Pfizer had to stop manufacturing Viagra, which they sell at $20-$30 per pill, and instead make a homeopathic product that would retail for only $20 for a one month supply. That is why drug companies often spend significant money to debunk claims that homeopathy works, using misinformation tactics to instill a belief in the public that homeopathy is a sham. This simply is not true. Homeopathy works, and is much more affordable.

Conventional medicines are still necessary because sometimes homeopathy does not work for each and every individual. But, next time you go to the pharmacy, take a look at some of the homeopathic brands on the shelf and give them a whirl. For common ailments that are not life threatening, homeopathy is probably a cheaper and more effective alternative.

Jim Pretin
http://www.articlesbase.com/non-fiction-articles/does-homeopathic-medicine-work-146649.html

SEO News for the Website Ceo: Optimize or be Crushed

Search engine optimization and website marketing are mainstream. The leaders and the followers have optimized their websites. Only the late adopters are left. If you don’t promote your website through search engine optimization soon – you’ll be crushed by the competition. Websites without search engine optimization will quickly die. SEO is mainstream marketing. It is no longer an afterthought. If you are a late adopter and haven’t optimized your website for search engine results or search engine marketing, your competition will quickly surpass you in Internet search engine results. This will lead to the demise of your website. Even if your product is primarily bricks and mortar – your competition will be gaining a Herculean advantage. The Internet online audience is over 70% of the population. This audience takes advantage of Internet marketing strategies. According to Stores magazine, 90% of shoppers research a product on the Internet before buying – either on a regular basis (43.3%) or occasionally (47.3%). Only 9.5% never use the Internet for comparison-shopping. eMarketer reported in January 2008 that 88% of online users are driven to a website because of search engine results. (Study by Deloitte Development and Harrison Group “The State of the Media Democracy Second Edition.”) Google gets an estimated 350 million searches per day. Yes, per day. (That’s what everyone does all day!) Yahoo “only” gets around 300 million. (Online Media, Marketing & Advertising May 2008.) If your website is not optimized, you will be crushed by the competition. The early adopters and the leaders are now focusing on mobile marketing – which is still in its infancy. Mobile marketing requires the search engine optimization techniques that are being used today in web site promotion. Google is well into their research on search engine optimization for mobile marketing. If you don’t apply meaningful search engine optimization techniques to your website now, you will be far behind the next generation of website promotion – if you exist at all. Web site optimization is paying off. Ecommerce sales growth has been around 25% whereas overall retail sales growth has been a slow 6%. Logically following, Internet advertising is growing by 15%, whereas television advertising is only growing by 5%. (Magazine and radio advertising growth is 4% and 2% respectively.) The average person spends almost the same amount of time online as they do watching television – 8 to 20 hours a week – and only one to three hours a week are dedicated to reading the newspaper. Search engine optimization, web site optimization, and search engine marketing go hand in hand. A well-planned Internet marketing strategy will include both. However, the fact that the majority of internet users will choose a website from a natural search engine result – as opposed to the paid advertisements that are typically aligned on the right – is evidence that search engine optimization is the dominating factor for website success. Case studies that demonstrate the effectiveness of search engine optimization over several business metrics abound. The returns on SEO investment are unique to each website, but can be seen in increased web site visitors, in responses to Internet marketing campaigns, customer loyalty, and even brand recognition. Evaluating your website’s promotional mix will demonstrate the cost-effectiveness of search engine optimization. Promotional budgets are wisely being reconstructed to earmark funds for this necessary expenditure in today’s Internet dominated world. Web site visitors are search engine savvy. Broad search terms (horizontal) are giving way to more specific search terms (vertical), and search engines are restructuring to follow these trends. Implementing a search engine optimization plan for your website is necessary for any website marketing strategy. Search Engine Optimization (SEO) is no longer new – it is NOW. Your competitors know this and have adopted this website marketing strategy. If your website promotions don’t include web site optimization, the internet marketing skills of your competitors will put them at the top of the search engine results page instead of you, and you will be buried by their followers. Website marketing REQUIRES search engine optimization. If you’re not optimized now – your competitors will have you crushed. It’s not too late to dig yourself out of your grave.

Lina Smith

New Study: Strong Growth in the Polypropylene Market

The body of the new Smart “Fortwo” is, for the first time, being manufactured entirely from Polypropylene (PP), and similarly, the bumpers and dashboard of the new Fiat 500. This most versatile of plastics is constantly being used in an increasing amount of applications. Whether used in ice-trays, drinking straws, washing machines, furniture, sporting goods, luggage, diapers, or syringes; polypropylene is everywhere. As a light, easily recyclable material, it saves weight and is often environmentally friendly. PP is increasingly being used as a substitute for other, relatively expensive plastics. 

Asian Pacific is Growing Rapidly

Especially in China and India, new factories are constantly being developed: Within the next five years, manufacturing capacities in both countries will be expanded by more than 7.5 million tons. Despite rising prices, the strong demand from the packing and automotive industries, as well as from other growing sectors, such as the construction industry, has led to a continuous increase in the consumption of PP.

The Middle East is Becoming a Major Supplier

Saudi Arabia and the other Gulf States want to become suppliers of more than just raw materials. Large PP production facilities are being constructed in order to provide high-priced end products. PP manufacturing capacities will more than double within the next five years. Although domestic demand within the Arab nations continues to remain low, export values will be superior. The Middle East is progressing to become one of the most important suppliers of PP. 

Challenges for North America and Western Europe

Throughout Canada, the United States, and Western Europe, small PP factories with capacities of less than 200,000 tons will continue to be closed. As a result of this, over the next few years the importance of these countries as PP exporting nations will continue to diminish. Since market prices are higher as compared to China or Saudi Arabia, for example, traditional PP manufacturers are faced with significant challenges. In order to develop innovative products, they need to improve the efficiency of production through better manufacturing methods, expanded distribution networks, a greater range of services for customers, and closer cooperation with the manufacturing industry.

Worldwide Growth

As the newest study from Ceresana Research shows, in recent years, the worldwide PP market carried a volume of 45 million tons and a value of approximately 65 billion US-Dollars (47.4 billion Euros). During the next few years, there will be a considerable increase in PP capacities and an improved supply of the preliminary product, propylene. However, cost pressures are rising as a result of higher prices for raw materials, energy, and transportation. The market research company is expecting that PP revenues will more than double by 2016, on account of higher prices and greater sales volumes.

The polypropylene market study provides 900 pages of essential data on this rapidly growing market. It offers 100 company profiles for current and future manufacturers around the world, and development within 64 nations is clearly detailed in specific country profiles. Additionally, it provides information about technical characteristics and application areas with regard to the different varieties of PP, and also gives an overview of relevant laws and environmental regulations. The market report is now available in English or German, exclusively from Ceresana Research: www.ceresana.com

 

About Ceresana Research

As an independent market research company, we are among the worldwide leading specialists for commodities as well as the chemical and manufacturing industries. Our multi-user market studies and individually commissioned reports provide the foundation for strategic decisions for our clients. Through the combination of competence, experience, innovation and quality, our customers receive high-value knowledge on which to base their decisions. Our clients from more than 40 countries include well-known retail and industrial companies in the most diverse markets as well as renowned institutes and organisations.

Further information:

Ceresana Research

Blarerstr. 56, 78462 Konstanz, Germany

Tel.: 49 7531 94293 0, Fax: 49 7531 94293 27

Press contact: Martin Ebner, M.A., m.ebner@ceresana.com

Visit us at www.ceresana.com/en 

Martin Ebner