Getting the Whole Picture

Getting The Whole Picture

By Richard Hooker

The Internet is going to a look a whole lot different in a year or two.

That’s how Victor Ciccarelli sees it. As CEO of CQAdvantage, a computer and technology consulting firm, as well as a highly respected professional photographer, Ciccarelli has spent the last two years creating PhotoTudes, a technology that dramatically cuts the cost and labor associated with 3-D photography. With sharply reduced costs and effort, Ciccarelli sees a future where you can view almost any product for sale on the Web in all its three-dimensional glory, a future where viewing product images on the Web is like picking them up off a shelf and turning them around in your hands.

Low-cost, minimal effort 3-D photography will certainly help solve the most intractable problem in Web retailing: the unforgiving flatness of the medium. All products have a front, a back, bottom, top, and sides, and bricks-and-mortar stores encourage customers to pick products up and explore all these sides. But e-retail can only show flat, static images. And it just doesn’t cut it if you have a flat image of the front, a flat image of the back, a flat image of the right side, and so on. Certain products, like clothing or cars, are about the total, 180 degree picture.

The technology to do this has been around for decades. There’s nothing new about taking 3-D pictures and putting them on the Web. However, the process has always been laborious, time-consuming, and expensive. E-commerce is flat simply because it’s too expensive to be anything else.

Ciccarelli sat down two years ago and tried to solve that cost problem. It soon became apparent that the Gordian Knot in 3-D photography was time. Using turntables and multiple cameras, the best systems took over 10 minutes to snap all the pictures necessary to provide a complete, 3-D view — a veritable eternity in photographic terms. Even with the simplest subjects, this long stretch of time creates a mountain of photo retouching tasks. If the subject happens to be living and breathing, like a person modeling clothes, the headaches, retouching needs, and costs grow exponentially. Most of the inflated costs of 3-D photography were all eaten up in these retouching and photo preparation tasks.

If PhotoTudes was to become a reality, the entire key was reducing the time taken to snap the picture. Do that and most of the additional cost vanishes.

Back Rooms

Like many ideas, Ciccarelli’s began in a back room. In fact, in a whole bunch of back rooms.

Passing the time on a transcontinental flight with a magazine, Ciccarelli was struck by an article on how antiquities and artwork were moldering out of existence in museum back rooms. The harsh economic realities of the museum business meant that important historical and artistic artifacts were simply rotting away, waiting for the money and time to preserve them. Some of them were being photographed, but in flat, static images that did not truly reflect their importance or glory. Most of these artifacts would never be seen by anyone but a few museum employees, as invisible to the world as if they were buried in the desert.

“It really bothered me to think we were losing so much of our cultural heritage because we couldn’t get this information out to people,” said Ciccarelli in an interview. “And it came to me: I could make this work. I could design a system that would preserve, even if it’s just an image, the greatest artifacts in human history.”

Funding 100% of the development from CQAdvantage, Ciccarelli began experimenting with a number of computer systems, cameras, and robotics to unravel the time problem and make 3-D photography easier and less expensive. He planned to use this technology to save our cultural heritage from the ravages of time and neglect.

Breaking the Time Barrier

The final product of all this research turned out not to be an invention, but a series of innovations on existing technologies. Combining system improvements, robotics innovations, camera mechanics, and just plain studio savvy, Ciccarelli produced a system that could snap 173 photos from all sides in less than 30 seconds using a turntable and a system of 17 cameras. And size, at least in this case, wouldn’t matter. It’s the same 30 seconds for a diamond ring as for a work truck.

Breaking the time barrier – reducing the snap time from over 10 minutes to less than 30 seconds – almost totally knocked out the most expensive and difficult part of the process: retouching and cleaning up the final images. Ciccarelli’s system can literally produce a Web-publishable image in about the time it takes to snap the images. Combined with a system that automatically reformats the pictures into a Flash movie file or an animated image, the labor involved in a 3-D image is now about the same as would be involved in a 2-D image – pretty much just setting up the shot.

Changing The World One Picture At A Time

Like all great innovations, Ciccarelli’s system has much more to offer than its original purpose. The whole goal of making the system fast was to make it inexpensive enough to be used wide-scale in museums around the world. But the same economics that plague museums – not enough money – also affected what Ciccarelli wanted to do with PhotoTudes.

“I needed to make the company self-supporting,” he explained. “The obvious path was to go where my competitors could never go: high-speed, economical 3-D product photography. No-one else can do this work as fast or as inexpensively as PhotoTudes. And no-one else has a system that can shoot things larger than a table-top item without adding huge expense, things like people, furniture, and cars.”

Facing market competition forced Ciccarelli to envision how manufacturers and retailers can reach their customers using this new technology. As with any innovation, the real challenge is imagining the possibilities for the market, because the market rarely does it for you. Outside of the obvious use of 3-D images on the Web, Ciccarelli sees a future where retailers install kiosks in a store and present fuller and larger lines of merchandise beyond what is on the shelves, without additional inventory and shrinkage costs.

“Manufacturers and retailers can exponentially increase the inventory they offer to customers,” he explains. “Think of it. A clothing store can stock a certain amount of inventory, but double or triple its stock with an in-store kiosk loaded up with 3-D images of models, even models of several different sizes, wearing these clothes. What manufacturer would not want to put their merchandise, even in virtual form, in every store they can?”

Ciccarelli also sees vast changes coming in the trade show circuit. Manufacturers typically travel to trade shows with hundreds or thousands of items. A CD or kiosk with high-quality, low-cost 3D images could help presenters cut their inventory to 50 items or so.

The million-dollar question, however, is who will drive the adoption of this new technology, manufacturers or retailers? Ciccarelli is putting his money down on the manufacturers: “The people who will see the quickest payoff are those who sell products that are used on people, like clothing. I’m betting the early adopters will be the clothing manufacturers who really understand the value of the Web and are already involved in some pretty serious Web distribution and retailing. I see them adopting a marketing model in which they produce Web-ready 3-D images of their entire product line – modeled in 3-D on real people – and distribute them aggressively to online retailers, giving them a significant advantage over their competitors. Other competitive moves, like kiosks or CDs in brick-and-mortar stores and malls, will follow.”

Sitting on a potential gold mine that will revolutionize how manufacturers and retailers reach their customers hasn’t distracted Ciccarelli from his original goal. “I’ve built a great piece of technology, amazing in its simplicity, and now I want to build a history of unique assignments. Ultimately, we’ll reach a level where we can turn our attention to a more philanthropic mission of preserving the antiquities of human culture and scientific research.”

So, when you visit an online store in the not-too-distant future and browse around in the 3-D product images, remember to schedule a visit to an online museum and browse through their 3-D gallery of artifacts previously unavailable to the public. That’s the world Victor Ciccarelli wants to build with PhotoTudes – one picture at a time.

Press contacts

Victor Ciccarelli

CQ Advantage

San Diego, CA 92126


Richard Hooker

Preventive Measures From Internet Fraud

Internet fraud is an act to make money from consumers or merchants without actually providing the goods or services. There are some measures which must be taken into consideration so as to prevent being victimized by this illegal activity.

Internet frauds are generally another kind of fraud crimes which particularly use features of the Internet to intentionally commit fraudulent transactions from unsuspecting Internet users in an objective to steal money. Chat rooms, forum sites, e-mails and websites are the most common tools used by these criminals in performing their greedy acts. Because of the power of the Internet, these fraudulent acts can be easily transmitted in any part of the world. Millions of people can be potentially vulnerable to these crimes, whether an individual consumer or large companies of investors.

With the introduction of e-commerce as means to offer goods and services to consumers, these cyber criminals do their best to depict similar offers of legal merchants in order to make easy money from innocent people without actually providing the goods and services they promised. Because of these circumstances, it had greatly damaged the reputation of legitimate companies causing them a decrease on sales and at worst, leading to loss of millions of dollars.

Credit Card Fraud

Since a large number of percentages of consumers around the world use credit card as a convenient way of shopping or purchasing goods through the Internet, it had become a target for credit card fraud. This type of fraud was considered the number one setback in e-commerce business.

Credit card fraud is done by criminals by sending e-mail messages to unsuspecting victims requesting them to update their credit card information by directing them to the website which will then ask for their sensitive personal information including credit card number, passwords and billing address. Once the information is gathered by these criminals, they will be using the credit card to purchase goods definitely charged to the victim.

Because of technological advancement, cyber criminals have become more clever and advanced in doing their illegal activities. Even the biggest e-commerce merchants who have the most sophisticated anti- credit card fraud prevention system cannot manage to totally secure their businesses from these criminals.

There are some ways in which you can prevent the risk of being victimized by this fraud. As a consumer, never provide personal information to unsolicited e-mail messages asking you to do so. Also, never share your credit card information to any website which includes chat rooms, forums and e-commerce merchants without confirming the legitimacy of their company.

Travel Fraud

Today, there are numerous legitimate travel agency websites offering big discounts or great deal packages for travelers. Many travelers avail of such services for convenience. But again, these services attracted unlawful individuals as means to collect money from consumers. They would create fake travel agency sites and deploy various advertisements, offering very attractive cheap travel packages to allure unsuspecting victims. These sites mostly collect advance payments from travelers and then afterwards run away with the victim’s money.

The usual marketing strategy of these sites is to send e-mails to as many people as possible and directing them to a website containing the travel packages they offer.

In order to prevent you from being a victim of this fraud, it is important to ignore e-mail messages of travel agencies offering very cheap travel packages. As much as possible, do not respond to these e-mails as this will only prove to the criminals that you have an active account and later on you will be receiving spam mails.

In addition, investigate on the identity of the travel agency offering these deals. Gather enough information and try to inquire on other local travel agents. Never allow yourself to grab those too-good-to-be-true travel deals.

As a general rule, to avoid being victimized of these Internet frauds, you must be aware that these cyber criminals can easily create professional looking websites and post goods or services that are a lot cheaper than other companies in order to attract their prospect victims.

Legitimate merchants usually include information about their company and provide specific contact details which you can use to confirm that they are not bogus. Also, these companies do not solicit very detailed bank or credit card information such as your password or PIN. They also offer a secure way of online purchasing transaction and usually bear the VeriSign logo.

Jayesh Bagde

What is a Self Funded Proposal?

A well structured self funded proposal is a self sustaining marketing tool that generates profits for a business. These profits can be used to off set the cost of marketing, allowing the business to advertise and grow.

Creating a properly structured self funded proposal is not something a beginning marketer should attempt, however. The best way to deploy a self funded proposal is through a proven and established network marketing system that has already been thought out and refined. There are a lot of moving pieces to a fully functional self funded proposal, and if any of those pieces are out of whack, the whole system breaks down.

The self funded proposal somewhat resembles what a bricks-and-mortar retail business calls a loss leader, an inexpensively priced item that lures customers into the store, where they will (in theory at least) continue to spend money on other, more expensive items. The hurdle that a loss leader tries to overcome in a bricks-and-mortar setting is location. People have to get in their car and physically visit the business. A compelling loss leader entices them to do this.

Internet marketers, however, face other challenges, the most serious of which is credibility. The first time a person visits a website, they may not be ready to part with their hard earned cash, especially for relatively expensive information products. In a well-executed self funded proposal, site visitors hit the landing page and then a capture page where their personal information is submitted. From there they receive an offer they can’t refuse, an inexpensively priced offer that’s chock full of value. Done correctly, this builds sufficient confidence for the customer to spring for what is called the back end sale, the primary product or service that the business offers.

In a well-executed marketing system, there should be a very high percentage of site visitors who buy the first, or front end, product. This front end revenue, almost like up front commissions, allows the marketer to put some money in the bank and continue marketing the back end, higher profit products. The concept is basic but the application can be difficult. Getting all of the pieces in place requires outstanding copywriting skills and significant internet marketing expertise. For this reason, beginning network marketers should consider an affiliation with a proven and profitable network marketing system that can begin generating revenues immediately.

Eduardo Hernandez

Principles of Viral Marketing

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.

How Hotmail Did It

Hotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes Get your private, free email at Hotmail.

Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on.

This is why viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.

Elements of Viral Marketing

Dr. Ralph Wilson, an ecommerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word free, it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but free will give much faster results.

Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.

If you find yourself confused by what you have read to this point, do not despair. Everything should be crystal clear by the time you finish.

2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing.

Also, it is better that the message be short for easy copying and transmission. Simple and short but straight to the point is best, just like Hotmails advertisement at the bottom of each email sent out.

3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time.

This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.

4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.

6. Take advantage of other resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page.

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

The day will come when you can use something you read about here to have a beneficial impact. Then you will be glad you took the time to learn more about viral.

Gary Shaw

Internet Marketing Services Provider: Media Marketing Online

Media marketing online is a leading Search Engine Marketing company providing Optimization services. Media Marketing Online is not about web designing, not about traditional ad agency with an online marketing division, and it’s definitely not a collection of freelancers. Media Marketing Online create, implement and measure Internet marketing, advertising, and search engine strategies .For their efforts and services they can be rightly called ecommerce consultants.
Core services offered by Media Marketing Online includes Search Engine Optimization(SEO)/ Search Engine Marketing (SEM) , Pay-Per-Click Search Engine Campaign Management , Online Media Planning & Buying , Email Strategies /Email Marketing , Internet Marketing Consulting , Advertiser/Agencies/Publishers Solutions , Web lead generation , Comparison Portals , Fund Raising Solutions for Non-Profit Organizations , Contextual Advertising Campaign Management , Web Site Linking/Link popularity .
Today 90% of people use search engines as their major sources to find out new websites and search for information. Online sales are derived from search engines thus making search engines like google, msn and yahoo as the major Online Sales Source. Internet users are more likely to click a search engine listing or a banner ads , so SEO is an important online marketing strategy for serious companies. Keeping changing search engine trends in mind MMO or media marketing Online is all geared up to provide world class value education related to Search Engine Marketing, Pay Per Click, Search Engine Optimization, Advertisers, Publishers, Affiliates to all individual related to Online Media Industry. Media Marketing online also offers expert SEO consultancy services, for companies who wish to do the SEO work in-house.
Media Marketing Online is unique type of agency, concentrating on valued brands, and dedicating themselves to create and maintain excellent client relationships.
Get more info on ecommerce consultants at


Eoo Has Launched Its New Website in the Internet Market


In its first phase of a strategic branding initiative that began earlier this year eoo Pty. ltd., based in Adelaide, Australia has launched a new website. eoo has entered into web design and development industry with its new flashing website and aiming to gear up in next year into the industry.


eoo began operation in 2007 as a web design company in Australia with the goal of offering cutting edge IT solutions and internet marketing strategies to clients throughout Australia.


eoo is an extraordinary web development firm based in Adelaide, providing web design and development, web strategy, software development, ecommerce web design, content management systems, standard web design and online marketing (search engine optimisation) services and solutions to leading Australian businesses.


eoo’s industry specific solutions are comprehensive, affordable and reflect its experience and commitment to ensure clients will achieve a return on investment and a significant online marketing advantage.


eoo offers creative web design, web development services to its small to mid sized business clients and having office in Adelaide. eoo has clients all over Australia in Adelaide, Sydney, Melbourne, Brisbane, Perth and Hobart. From shopping cart/ ecommerce website to content management system (CMS), eoo has a proven track record of successful projects. eoo websites are Search Engine Optimised and help you to get better rankings on search engines. eoo’s professional web design services are there to help your business do well on the internet market and ensures your website has a professional reflection of your business. As an Adelaide web design company, eoo offers affordable web design, ecommerce web design, custom web development and search engine optimisation services to its clients.


As a leading Adelaide web design company, eoo has developed many web sites with our creative web designers and programmers. eoo offer custom web design solutions for your specific business requirements. Starting from logo design to complex ecommerce website and content management system, our web designers know how to make your business profitable over the web market.


You can visit eoo at for any further information

Satwik Chavda

Great Plains Partner Newsflash: Frx Reporting

Microsoft Dynamics GP ERP is very popular in USA, Canada, South and Central America, Caribbean among midsize businesses in Manufacturing, Services, Distribution, Pharmaceutical, Wholesale and Retail, Healthcare, Placement, Project Organization, Non-profit and other industries.  It supports both ERP and MRP functionality, where its production modules suit fits to discrete manufacturing.  Light manufacturing could be implemented directly in GP bill of materials module.  There are several reporting tools, recommended for Great Plains: Report Writer, SQL Server Reporting Services, Crystal Reports, and of course, if you need powerful link to General Ledger, FRx reports is recommended.  In this small publication we would like to give you FRx introduction:

1.       Installing FRx.  For Great Plains Dynamics GP version 10.0 you will need to install FRx 6.7 with Service Pack 9.  Please download Service pack from your Dynamics GP Partner Source for your customers.  Please, note – FRx installation media is separate CD and you can not find it on Great Plains CD #1 and 2.  FRx requires its own registration keys: Serial Number, Authorization and Registration Number(s).  Keys are your organization name and number of users dependent, so please change them according to your purchased license

2.       Building the most popular first report.  In our opinion, the first report you will be excited to design in Profit and Loss Statement for the current year with monthly summaries, probably compared to the budgets, if you are larger firm.  In order to build such a report, please open FRx designer, and create new Row Format.  Here click Edit, Add rows from chart of accounts and in the selection window change all your segments to All &&& and in the Account Range Start and Account Range End put your Revenue accounts ranges.  This will make the first section – revenue.  Repeat the same procedure for Cost of Goods Sold, Expenses, Other Income and Other Expenses.  For each section you should also add section description, such as Revenues and summary (TOT), such as Revenues Total.  Next step is Column Layout creation.  Here you need to add DESC on the column A, then GL, Actual, YTD on the column be and reporting periods one through twelve to represent January through December.  Please note that this first report doesn’t deploy companies consolidation, reporting tree (where you could of trace P&L by department, product or sales territory)

3.       FRx troubleshooting.  One of the most popular errors, you could encounter with is “Invalid path specified for work drive”.  This is likely to happen when your install FRX as domain administrator and then you are trying to activate it for restricted security wise users.  Please, open FRx, click Admin, processing options and change Optional Work Drive to the folder available to all your domain users.  Other files and places to check.  If you are moving SysData folder, where all FRx reports specs are located, please be sure to have it available for users to read and write, in some situations

4.       FRx support on Customer Source.  If you are current with Microsoft Dynamics GP annual maintenance program, then you should be able to open the case on your customer portal with MBS GP support team.  If you are not current in annual enhancement program, then still you could appeal to Dynamics GP and FRx technical support, however your case cost charge will be higher

Andrew Karasev