Ebooks Marketing: Affiliate Programs are an Excellent Way to Generate Income

If you currently own a business or are thinking of starting one up, chances are, you are going to need some information about how to get the word out about your product or service. That is when you need to think about marketing and building a marketing strategy. For more details go to: www.easy-pdf-toolkit.com With the World Wide Web being the major source of information sharing and communications in the world, it is natural that you would want to use this as a major focus for building your marketing strategy. That is what this e-book is for; to teach you how to become a major player in the field of business that you choose by taking advantage of the internet and using affiliation as your marketing strategy’s foundation.

Affiliate programs are an excellent way to generate income for your site or someone else’s, and it is a pretty good introduction into ecommerce, however but it’s a numbers game. Basically, the more people who visit your site, the greater your chances become for creating a good income, especially if the programs you participate in are related to your site topic. Chances are you have probably come across many commercial sites that claim to offer the best affiliate program. What you will often learn is that this is simply not true. So what exactly is an affiliate program, you might ask? An affiliate program is where a company offers to pay you a certain amount of money for either a click through from your site, or a fixed amount for a lead (where the visitor signs up for a newsletter, etc.) or a percentage of a purchase made by a visitor as a result of a click through. Even if the visitor does not make a purchase on the advertiser’s site right away, most programs will offer “cookie duration” of usually around 30-90 days.

What this really means is that as long as the visitor has the cookie in their cache; even if they return to the advertisers site one month later, you will still receive the commission from the sale however, as in all things that are business related, cookie duration is not a guarantee when you sign up for an affiliation program and is something that you need to check for before signing on. What I have discovered to be very successful is to take advantage of companies like Offers Quest or Google for text link advertising. Text links are a great resource as they are bandwidth friendly, and when they are implemented properly add valuable content to your site which can also assist in search engine rankings.
For help visit: www.profit-pulling-ebooks.com when it comes to website affiliation, you will also need to know how to conduct a market study because this is how you will find your target audience. Without a targeted audience, your marketing campaign will not be effective. That is what this e-book is for; to teach you how to become a major player in the field of business that you choose by taking advantage of the internet and using affiliation as your marketing strategy’s foundation.

Affiliate programs are an excellent way to generate income for your site or someone else’s, and it is a pretty good introduction into ecommerce, however but it’s a numbers game. Basically, the more people who visit your site, the greater your chances become for creating a good income, especially if the programs you participate in are related to your site topic. Chances are you have probably come across many commercial sites that claim to offer the best affiliate program.

Ir Rabichand
http://www.articlesbase.com/ebooks-articles/ebooks-marketing-affiliate-programs-are-an-excellent-way-to-generate-income-692488.html

Small Business International Development in Three Easy Steps

Some companies feel they have a global market ecommerce with an online presence. But are the international clients coming to your online store? And if they are, how did they find you? Does your online website have a real presence in foreign countries?

Once you have a local or national business operating through a website, there are a few steps you can take to develop your market further abroad.

Targeting international markets still involves the same type of market analysis you needed for your current business. Often a bit more market analysis is needed to allow for the cultural adaptation of your products. This market research is multiplied by the number of countries you would like to do business in.

Assess your communication

Then you must step back and look at your current means of communication. The website you have for your own local market. How would foreigners react to your website?

There are a few general questions to ask yourself:

  1. Is your website clear and easy to understand?
  2. Could an 8 year old easily understand what your company does?
  3. Do you only provide an 800 number? Do foreigners know how to reach you? Put in your local land line telephone number. Give your full physical address.
  4. Is your order form compatible for international addresses, or does it get stuck if you don’t put in an American State code? Make sure your order forms have enough lines for foreign addresses.
  5. Do you use one specific word for things? – having two or three ways for saying one thing makes it harder for foreigners to follow you. Choose between “car” and “vehicle”. It is a good idea to create a glossary of company terms – you will greatly appreciate this later on.
  6. Do you use specific cultural expressions or slang? Keep your communication easy to understand by everyone.
  7. Does your website refer to specific national holidays? Is that something you should change?
  8. Do you have any embedded words in your diagrams? Avoid them and it will make it easy for you to translate any images later on.

Making these changes should not take away the strength of your sales message to your local market. The good practices for an effective website in your local market are very similar. Taking those local good practices a little further will open your website up for international expansion. Your communication will become clearer to your international clients.

Once you make these transitions to your current website you will be on your way to your next transition towards an international business:

Localized Websites

Once you have your main website open for international business. If your website is actually speaking to foreign visitors and not alienating them, then it is time to take your next step in developing a global market presence.

All of your marketing efforts should be aimed at determining where you need to sign up for a localized website.

  • Are your current international clients from a concentrated area on the globe?
  • Does you market lead you to choose a specific international market?
  • Is there a country you feel passionate about and feel there is a market there for your products and services?

Depending on your resources you may only choose to develop one new country market at a time. The more countries you do a market analysis for the easier it becomes.

Some companies at this stage decide to translate their website into 5 languages: Chinese, Japanese, Spanish, French, and German. This can be a wasted investment at this stage. Will your product hit the same emotional buttons in your foreign markets? This is highly unlikely.

Remember Spanish in South and Central America is very different from the language spoken in Spain. And the people are different. French is spoken in several countries too. Which culture is your main target?

Become Acquainted With Your Foreign Market

If you are a small business and or do not want to go to the expense of too many changes in translations, take this process slowly. Take your time to get some detailed market knowledge for your products in the foreign countries. You can do this from your “internationalized” local website.

Work with your current international clients. Run international campaigns in English from your local website that stimulates international market feedback. Use traditional methods of market research and client prospecting by phone. Even when only speaking English you will get some feedback. Keep at it until you feel you are now acquainted with your foreign market.

Localized Websites To Get To Know Other Markets

You now know which country you want to sell to. You may even have decided to target a country that speaks your own language. The next logical step is to create a localized website in your first overseas target market.

So what does a localized website mean? Create a second website for your foreign market. This new website is localized for your new target market. It can be hosted locally or in your foreign market. But it will be submitted to all of the local foreign web directories.

And it will be written specifically for your foreign market. Use your original website as a model to adapt to communicate with your new market. Company branding is important. Truly communicating with your foreign markets in a way that will get them to listen to you is more important. Play around with finding the balance.

One key to successfully finding this balance is using web templates…without text imbedded in the graphics.

At this stage probably only part of your website will be translated. This is not the best scenario. It may feel like a cold brochure. Just be sure to give your international clients access to your local website in English. If they know what to expect in which language and this is clearly indicated on your new website, this is acceptable.

Continue to develop relationships with people in your new markets, do more research, test changes and adaptations to your localized website. With a little bit of follow up and concentrated effort you will become very familiar with your new market. You will learn how to offer your product and services to get sales in a different market.

You will then be ready for the next transition:

A Fully Customized Website

Once you have a localized website adapted to each of your target markets you will want your international clients to feel more familiar with your products and services. You will want to improve the level of communication with your foreign markets.

Your website is now localized. It is already on their territory. The best way to deepen your relationship is to communicate with your foreign markets solely in their language, and to communicate exactly how you would if you were your local competitor.

Foreign Language Communication Strategy

The better you know your foreign markets the more options you will have. At the very minimum you could organize an email campaign in their language. Before doing this, make sure this would be appropriate in their culture. Will your target market read your emails, how would they read your emails?

Foreigners targeting North American business men might be surprised at how many of them use tiny little Blackberry screens to read emails. A country like France with high ADSL penetration might forget that other countries are not so lucky and they should therefore send appropriate content in their emails.

Easy, Low Cost, Multi-Channel Communication Each Month

Once these elements ha
ve been defined, create a simple communication strategy in the foreign language. With a little thought and preparation you can come up with a foreign language communication plan for minimal investment in time and money.

Take advantage of the possibility of re-purposing content to be used in different formats both online and offline. Come up with ways to get your international clients to interact with you, plan beforehand to get feedback and track results.

  • Online events
  • Surveys
  • Competitions
  • Ask for feedback campaigns

Use incentives to improve responses. Think of the foreign appeal your incentives might have. This can often translate into something low cost. Tie this with your own local events.

Example Based On A Monthly 2-Page Newsletter Written

One cost effective solution is a monthly 2-page newsletter with 4 articles written by a foreign native marketing professional. This monthly newsletter can be repurposed into several formats using the same content. This will give you a variety of communication touches in your foreign market each month:

  • Monthly Newsletter – online and in print
  • Weekly Emails
  • Podcasts
  • Videos
  • Monthly Surveys
  • Product Reviews
  • Case Studies
  • …and more, with variety over the year

This entire international client lead generation strategy only by investing in one 2-page translation.

This can work very well if combined with a local event, international exhibition or some other way clients can interact with you.

A great bonus is getting your writer to use foreign language keyword optimization.

This foreign language communication campaign will increase your understanding of your international markets even further. A valuable asset for any business. You will be ready to move towards a fully customized foreign website.

Website totally customized to local cultures

You will need to analyze your market potential again. Do you understand what incites your foreign market to buy your product? If so, then it is time to look at translating your entire foreign language website.

Your own knowledge of your international market will make it easier for you to determine which web pages can be translated and which web pages should be exchanged for pages written in the foreign language by industry experts. Your foreign website will probably not look exactly like your original local website.

Adaptation Phase

Creating a foreign language website can be done in stages. Remember to always think of how your foreign visitors may react to this.

  • Welcome them
  • Acknowledge their needs
  • Show them what you have in place already to help them.

You may or may not have a fully multilingual staff, explain this appropriately somewhere on your website.

“We particularly appreciate all of our foreign clients. Unfortunately we are not able to have staff to speak to you in your own language on a full time basis. Please leave us a message and we will get back to you as soon as we can”.

You Have Control Of Your International Development

As your business grows and defines itself, you will set up an appropriate structure and find the partners best suited to your business requirements.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business.

Cindy King
http://www.articlesbase.com/international-business-articles/small-business-international-development-in-three-easy-steps-712556.html

Relations between revenues and expenses?

From a press release: GM, Ford and Chrysler are expected to post losses on fourth-quarter operations despite sales gains. Automaker’s revenues are based on factory out-put rather than retail sales by dealers, and last quarter’s sales increases were from the bulging inventories at the end of the third quarter, rather than from model’s produced in the fourth quarter.
Does anyone know what are the possible accounting-based reasons that contribute to these expected fourth quarter losses of automakers.

If the dealers aren’t selling as many cars as they are buying from GM, Ford, Chrysler then their inventory is going to go up even though sales are down. Usually the dealers will have to either decrease the price or increase the marketing (or both) in order to stimulate more slaes. By decreasing the price during the 4th quarter they will sell more cars but make less money.

Strategies of Internet Marketing

In an environment where so much commerce is taking place online, any company who wants to achieve their full potential must have a solid Internet marketing strategy in place. Unfortunately, even with the online world such an integral part of doing business these days, many companies don’t completely develop their strategies.

 

Even with all the information available online about Search Engine Optimization (SEO), Pay per Click (PPC) advertising, and all other forms of Internet marketing, many companies are unaware of the best procedures to get to the top of the search engines. Working in the SEO industry I am often surprised (though I suppose I shouldn’t be) at how many misconceptions are still so prevalent.

 

For example, many companies still believe a simple website is enough. If you build it they will come. And then they seem surprised when no one visits the site. For more details go to www.internet-marketing-word.com Then there are the companies who actually still believe that old Black Hat SEO techniques are valid Internet marketing strategies. These are techniques that have long ago been shunned by search engines, such as keyword stuffing or automated generation of countless doorway pages.

 

Why do they do this? Because somewhere along the line of marketers someone heard that someone else had a lot of success doing this. Pretty vague, right? This is, of course, a bad way to start developing Internet marketing strategies.

 

If you are going to create a valuable marketing plan you must start with a strong knowledge base. This is probably the main motivation for many companies to outsource their SEO campaign. The just don’t feel as though they can conquer the learning curve witching a manageable time frame.

 

But if you are going to do it in-house, this is where you need to start. Gain an understanding of what works and, more importantly, why it works. The same goes for techniques that are ethically questionable. Find out what makes them Black Hat SEO and why all the search engines frown on them. Then you’ll be able to actively apply your knowledge as you attempt new Internet marketing strategies.

 

The next step in developing a strong marketing plan is evaluation. Take a moment and really evaluate what you have on your site. It has to be a “friendly” site, and it has to be friendly in at least two aspects. First, you must be visitor friendly. This means readable content, intuitive navigation, and strong information architecture.

 

Second, you must also be friendly to the search engines. This means readable content, intuitive navigation, and strong information architecture.

 

Sound similar? There’s a reason for that. For more details go to wwwauto-hits-machine.com They are. But don’t be completely fooled. Search engines and customers may be looking at the same thing, but the way to impress them is subtly different. Knowing these differences will help you accomplish this and be friendly to both at the same time.

 

Next, it’s time to reach out to other areas of the Internet and draw attention to your site. I’m not talking about customers yet. I’m talking about other websites. You need links from them in order to build high rankings. These rankings will be required before customers can find you, so you must seek out “votes” from other sites first. There are a number of ways to accomplish this, and a great deal of SEO revolves around this task. This could include social marketing, viral marketing, article marketing, bloggin, and any other ethical method to gain one-way, quality links.

 

Finally, and this almost brings us full circle, a marketing strategy requires understanding. It means you must understand that despite the speed in which eCommerce moves, Internet marketing does not have overnight results. It takes time. Time to gather links and time to build trust with customers and with search engines.

 

Developing an Internet marketing strategy, then, requires knowledge, evaluation, outreach, and understanding. When you can accomplish this you can begin to secure your online presence.Andy Elias on is a writer at Main10, Inc, a Utah Internet marketing company. If you’d like to learn more about developing your SEO campaign, visit their site today.

Achal
http://www.articlesbase.com/internet-marketing-articles/strategies-of-internet-marketing-683194.html

Key Components Associated With an Online Marketing Campaign

Companies have many options for communicating with prospective customers. The Internet has become the primary medium for reaching potential clients anywhere across the globe. With advent of search and popular brands like Google and Yahoo, the Internet is an excellent source to obtain new clients and build your business beyond your wildest dreams.

Let us begin by outlining the components of Online Marketing.

SEO / Search Engine Optimization:

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

PPC . Pay Per Click:

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on “keywords” that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword “red widgets”, hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. In the spring of 2006, MSN started beta testing their own PPC service, MSN adCenter. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on “keywords” that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword “red widgets”, hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. In the spring of 2006, MSN started beta testing their own PPC service, MSN adCenter. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.

Affiliate Marketing

Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. It is a modern variation of the practice of paying a finder’s fee for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per sale), or any combination.

Merchants like affiliate marketing because it is a “pay for performance model”, meaning the merchant does not incur a marketing expense unless results are realized.

Some e-commerce sites run their own affiliate programs while other e-commerce vendors use third party services provided by intermediaries to track traffic or sales that are referred from affiliates. Some businesses owe much of their growth and success to this marketing technique, although research has shown in general the increase to be approximately 15-20% of online revenue.[citation needed]

Merchants who are considering adding an affiliate strategy to their online sales channel have different technological solutions available to them. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.

Revenue generated online grew quickly. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. Many companies hired outside affiliate management companies to manage the affiliate program

Online Reputation Management

Online reputation management is a developing field that encompasses public relations and search engine optimization.

Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. This information can be found in search engine results. Members of the public such as competitors, and ex-employees can take part in the online conversation which can adversely affect the brand reputation.

Online reputation management is a field that involves the monitoring of online conversation, and the action undertaken, to improved brand reputation within search engine results.

These components are extremely crucial in order to successfully marketing your website online. We the right Online Marketing firm, you company can see exponential growth with a highly satisfactory ROI. The most rewarding side effect of online marketing is the brand recognition that comes with your campaign. The actually campaign effectiveness can be tracked in terms of dollars through ROI calculations. However, this is a short –term terms. The long –term benefit of a well executed online marketing campaign will positively affect your brand. This is priceless!

SEOJoe
http://www.articlesbase.com/online-business-articles/key-components-associated-with-an-online-marketing-campaign-85460.html